When you're always thinking of "what's next," it can let your past work become a little stale, reinvigorate past campaigns and catch small details that have gone amiss overtime by spring cleaning your business! A fresh spring breeze flows through the office and you get a feeling of invigoration from the comfy temperatures and longer days of sunshine. We all ...

Blog content matters more than the keywords behind it, well, sort of. You need keywords to help your blog have the most impact possible (which we shared a few weeks ago in our article How to Use Keywords for Optimizing Blog Articles ), but they shouldn't be the number focus of your writing. A great blog is key to boosting the overall ranking of your website...

The hardest part of running a business is attracting new customers and keeping them around for the long-run. But this doesn’t have to be the case. If you have a well-oiled sales funnel that pushes potential buyers through the sales process without them even realizing it, attracting new customers can actually be easy (and fun). According to research by Sales...

You've heard "facebook pixel" mentioned by gurus, experts, and your favorite marketing influencer...but don't know what it means and why you should care about it. Let's end that confusion. Facebook pixel is not  a sequel to a funny Adam Sandler movie. a new phone made to compete with Google. Facebook pixel is  a no-brainer Would you like to get an inside loo...

You’ve been working hard to spread awareness of your brand and build relationships with your customers. Now it’s time for the next step, a Youtube channel of your own. I know, you thought a great looking website, Google Ads, Facebook, Instagram account, and Twitter were enough, here comes the undeniable stats about the importance of Youtube videos.  If you'r...

Do you find yourself spending more time stressing about blog article keywords instead of writing high quality content? If so, then keep reading for some tips and strategies for using keywords to make your blog more visible.  It seems like everywhere you look there are way too many experts with way too many conflicting theories. We’re going to highlight some ...

When it comes to technical stuff I try to surround myself with smart people who know more about the subject than I do. Designing your website has technical aspects that pros can help with, but it’s also personal in nature.  What about your website design do you want to influence? What part of you, if any, will your website reflect? How do you want it to look...

We have an amazing development team that makes our entire platform possible, but not everything they do gets noticed. While we're always working on some major projects (which I'm not going to give away here), there are some little things that pop-up throughout the months that we think you'd love to hear about. We're going to start sharing our favorite little...

We’ve all seen this before, “ I will be out of the office until February 15th. In case of an emergency please contact… ” or “ This message is undeliverable… ” This is an autoresponder at its most basic level. An autoresponder, also known as automated email, can be a highly effective marketing strategy. The idea behind an autoresponder is to automatically sen...

Congratulations, you set up your Instagram Business Account. Now what? There’s a lot that goes into successfully managing your Instagram account. If you want to grow your business with Instagram then you’ll need more that pretty pictures. Your Instagram account should be a living breathing marketing machine. You’ll need to consider editing, scheduling, video...

You've probably heard of "whitelisting" an email address, but never knew what it meant. Don't worry, you aren't alone. Often marketers will start by saying "whitelist this email" but don't give an explanation as to how or what that even means. Frankly, I'm ready to retire the term altogether, but since I don't get to dictate the English language, let's just ...

Your MLM  business most likely has a home site (your parent company’s platform for selling and recruiting) and it gets the job done, but it isn't the easiest to use or for you to allow people to navigate on their own and see a sale come from it. There is 100% profits being left on the proverbial table when you only use your home site for selling and recruiti...

8. Be more organized 7. Save for Retirement 6. Get more customers 5. Less wasted screen time 4. Make more money 3. Spend more time with the family 2. Increase profits 1. Lower costs - Blah - Blah - Blah. New Year’s resolutions come and go as soon as the ball drops at 11:59. How many times have you been determined to whatever on January 1st and by January 2...

Everyday, someone is giving you advice on how to do something better. Sometimes it’s valid and useful, and other times people just want to feel important or superior. If you’re reading this because you understand the importance of Instagram and the value it can add to your brand, awesome! If you’re still on the fence about the value of Instagram, check out t...

Whether you're an entrepreneur preparing to start a new business or auditing your existing situation, the thought of writing a business plan can be intimidating. In your head are thousands of thoughts of how you envision your company -- you think about the sales, marketing, costs, start-up, branding, budget, and on and on. Your business is on your mind major...

It seems these days almost everybody I know is working some kind of side hustle on top of their full time gig. Some people are paying down school debt by driving for Lyft or Uber. Others are delivering groceries and walking dogs for fun money while many are side hustling just to get by. Fortunately, there’s a lot of folks out there following their passions w...

You’ve been studying and researching all these important topics to give your business the edge over your competitors; keywords, SEO, sales funnels, and landing pages. And now, ‘evergreen content’ shows up on your radar. What exactly is it? What comes to mind when you think of an evergreen tree? They are green like the revenue you want, yes, but that’s not it...

Recent changes in Facebook’s algorithms have made it a little more difficult for small businesses to spread and share their content. The changes were designed to prioritize content from friends and family and make it more relevant than that of businesses to reduce advertising spam. Does it affect you? Yes. Does it take away from the fact that Facebook is a v...

Are you in website/content keyword quicksand? Do you feel like you just can’t make any ground? You are not alone. You’ve done a keyword search about keyword searches so you can develop a strategy for your keywords so that when other people search your businesses they are finding your content with the right keywords and the search leads to you! WHAT? I know, ...

Well defined goals for your entrepreneurial business (particularly your website) aren’t just a good business practice, they define opportunities for your success and set you on the path to it in 2019! Does your goal list look a little like this picture? Then your first goal for 2019 should be to keep reading ;) [POST IT PICTURE] Before you can set your entre...