Hands-on lessons and walkthroughs help you connect to your audience in a way that can build trust quickly. If this sounds like something your business should do - it’s time to build a webinar! Webinars allow you to share your knowledge, in real-time, with people whoa re interested in learning. They also allow you to connect your knowledge to the product or s...

Want to build a website but are too overwhelmed or confused as to where to start? Shelf the concerns and follow our 7 steps to building a successful website in 8 hours or less.  It will be unique, it will be on-brand, it will fulfill a purpose in your business, and it will be affordable!  1 - Work With A Website Builder (5 minutes) If you are looking to buil...

Many website design elements come and go every year, meaning update after update of your website. A website full of animation may look really interesting from a design aspect, but be horrendous for users, while an extremely minimalist website is all the rage while your website visitors are left to find their answers elsewhere. But some design elements aren’t...

Any entrepreneur who is growing their business has come across the term funnel, whether it's marketing funnels, sales funnels, or just funnels in general. One of the biggest mistakes I see entrepreneurs making is that they think they need a website before all else, when in reality, having marketing funnels first allows them to be in direct communication with...

While Instagram Stories have been around since 2016, doesn’t mean that everyone knows how to use them or doesn’t feel like a fool for just starting now. Let me take your worries away - anytime you start using Instagram Stories is the right time! But that doesn’t mean you don’t have Instagram Story questions keeping you from connecting to your audience, so le...

Less than 30% of small businesses track their website analytics, making Google Analytics for beginners a necessary resource! Not only is Google Analytics free to use, but it's also incredibly robust, making it the first go-to resource for literally every business' website analytics. ( Source ) While business owners can all agree it makes sense to track analy...

Do you ever wonder how when you click on an image you can be taken to a new website or webpage? Wonder no more! It's as simple as a few clicks. How To Make An Image Clickable? It's as simple as 1-2-3: Have your image Copy your landing page URL Save your work As you can probably tell, there are some minor steps in-between, but when it comes down to it, it's r...

The worst part about online marketing (to me) is coming up with new social media ideas.  I absolutely love writing incredibly long blog posts, organizing campaigns, and doing Facebook Lives, but give me a social media calendar to create and my brain goes blank! But as Wavoto's social media manager, a blank brain just won't do it! This summer, snag your copy ...

Stop wasting your time trying to think of how to recreate the wheel for every single piece of content you share, instead, reuse content in new ways and extend the value and reach time and time again! Online content, blog articles, YouTube videos, Instagram posts - anything you post online for your business, helps you connect to potential, new, and current cu...

A one-page website provides your visitors with the information they need, fast, no fluff or time wasted for you or them! I get asked all the time, "What do I need on my website?" and it would be really easy, especially as a website designer, to say 10 pages and it'll cost $10,000 to create. But let's be realistic here, not every business can afford it and I ...

The past three months we had one major change ( hello Wavoto! ) but we want to share some of the smaller updates we've released to make your experience here a better one! Every month, week, and day our development team is working on minor bugs, feature improvements, and altogether new features and tools (it's so hard to keep these last ones secret). We love ...

How many times have you heard "I don't have time right now" or "Now's not a great time" and been left wondering - what next? Maybe the first few times you thought it was fine...and then you kept hearing it. Let's solve this issue for you right now. “I don’t have the time.” really means “It’s not a priority for me.”. We’ve all heard this excuse before and we'...

The weather is heating up, summer is just around the corner and I can feel the chill vibes making their way into my flip-flopped feet. Whether you’re looking to sink your toes into the sand or hit every rollercoaster east of the Mississippi, we all look for a little escape during the summer. But there's one issue, your business waits for no man (or woman) to...

You’ve been managing your Facebook business page for a while now, posting regularly (or trying your best to) and slowly growing your faithful following. You want to start expanding your audience reach and connect with new people - sounds like your ready for Facebook Ads! But, where do you start? Should you boost a post? Do you need an ad account? If you're g...

While your business success does not come from your color palette and your branding, it does play an important role, one that many people don't take seriously when they first begin.  I often see people taking two routes when it comes to the initial branding: They don't think it's important and create a lot of content that isn't cohesive and doesn't reflect t...

There was a time in the not so distant past when business meetings only happened face to face, in person - crazy, I know. As technology advanced, so did a global workforce, a remote workforce and digital marketing, meaning long-distance meetings and collaborations needed a new take on the face-to-face business meeting.  Fast forward to today and anyone with ...

About Pages often are a waste of space, the biggest problem is they aren't about the customer.  Your goal is to write an engaging About Page that creates a connection with the reader and begins the relationship building process. Done correctly, your About Page is the first step towards brand loyalty. It showcases you as the expert who can take care of your c...

A well-crafted newsletter can serve many purposes to benefit your business. Similar to your blog ( you do have a blog, right? ) a newsletter is a great way to build relationships with your customers. They can be used to provide helpful information, keep connections fresh, and maintain loyalty. However, as your blog should be used to take a soft approach to p...

Building a business online just became easier with the introduction of Wavoto, which provides all the tools you need to bring your business to life. We've been hard at work since 2015 to turn the overwhelming task of growing your entrepreneurial business online, into a reality. Beginning with 3 Step Solutions, we worked hard to bring all the pieces of your m...

As if Facebook didn’t already seem to rule the digital world, in 2016 they added Facebook Live. It’s a live streaming feature that is connecting friends, companies, brands, influencers, and entrepreneurs and giving them access to each other like never before, in the now . It’s all the rage right now and it doesn’t look like its popularity is going to slow. ...