Email marketing is the most profitable marketing channel today. You can build a 7-figure business with emails alone.  Email generates a $42 return for every $1 spent. B2B marketers say this is the best way to nurture leads. In fact, 4 out of 5 marketers would rather give up social media marketing than email marketing.  If you’re not implementing email sequen...

As an entrepreneur, it's hard to know where to start when building a business. Many make the mistake of believing that they have to jump through numerous hoops and design their website before anything else. But that may not be the best course of action!  The truth is you should be concentrating on setting up your marketing funnels first.  Why? Because they g...

Are you thinking about creating a website for your business? If so, there are a few essential elements you need to include.  In this blog post, we will walk you through the most important aspects of any website. By understanding these key components, you can create a website that is both effective and appealing to your visitors.  Let's get started! In genera...

As a small business owner, you know that the holiday season is a crucial time for generating sales.  But with so many competing businesses all vying for consumers' attention—and wallets—how can you make sure that your holiday discounts and promotions stand out from the crowd? Step 1) You’ll need to know your goal and understand what you want to achieve with ...

Email marketing is one of the most efficient and effective ways to connect with your customers. But, for beginners, it can be tough to know where to start.  This guide will help you get started with email marketing and give you the tools you need to create successful campaigns. Plus, we'll provide tips for improving your results. Let's dive in! If you’ve bee...

Are you looking for ways to grow a community around your brand?  If so, you're in luck! There are several key things you can do to foster a strong, supportive community.  Here are seven of the most important:  1. Create a clear mission and vision for your brand.  When people know what your brand is all about and what you stand for, they'll be more likely to ...

You may have heard the term "brand" before, but what does it really mean?  At its most basic, your brand is what your customers think of when they hear your company name.  But branding is so much more than that!  In essence, your brand is everything that makes up your company's identity. It includes your logo, name, tagline, and any other elements that help ...

You wear a remarkable number of hats as a small business owner, so many that it’s hard to keep track of what needs to get done on a regular basis in all areas of your business. You understand that you must have measurable goals to see progress but what happens after you set these goals? What are the monthly activities that are necessary to ensure your...

How can a small business with limited time and budget know when a marketing trend is the real deal they should invest in? As a small business ourselves, we understand the struggle… This is why we put together a 6 step process to discover which marketing trends are worth it.   Step 1: Keep An Open Mind When you first come across a new marketing trend, keep an...

Think back to a time when you were on someone’s website…  Did you click somewhere to read more? Did you press a button to buy now? Maybe you signed up for an online event?  All of these are examples of a call to action (CTA). And since you actually performed the action the website called you to take, those CTAs must have been pretty darn good!  So can you se...

Every relationship with your customer starts somewhere. For some businesses, they may reach new customers on social media, others may get new customers through online advertising, while other companies may use more traditional strategies to get new customers (i.e. radio ads or billboards).  No matter what strategies you use to find new customers, that’s only...

What’s the first thing you do when you get a text message? Do you pull out your phone as quickly as possible to look? Or do you ignore it?  I don’t know about you, but whenever I get a text on my phone, I have to stop whatever I’m doing and look. (Which is why I have to hide my phone when I’m working otherwise I’d never get anything done!) Getting a text mes...

Welcome to one of the biggest debates in the digital marketing world:  Offering free courses and services… is it a good idea or a bad one?  Before we dive in and give you our opinion…  What do you think?  Is giving away free stuff the right move for your marketing? Drop your opinion in the comments! Now, let the debate begin…  With Dan Kennedy’s Famous Quote...

New Year, New Side Hustle?!  If you’ve been thinking about starting a side hustle or even taking your business online this year…  Then you may be wondering, "Where Do I Start With Digital Marketing?”  Digital Marketing is also known as online marketing because it’s a way to communicate with your customers and clients online.  This includes online communicati...

The New Year is right around the corner, which means it's time to start planning for 2022.  Why?  Because planning your year in advance is key to reaching your goals.  So what’s the best way to set and reach your goals?  Well, since what works for one person may not always work best for others…  We’re sharing three of the most popular goal-setting techniques...

You’ve heard jargon before…  Maybe it was the time you walked into the doctor’s office and you were told words and technical phrases about your body that made absolutely no sense to you.  Or maybe it was in a meeting at work and your boss said a term that left you speechless and confused… Whatever the situation was… I’m sure it left you feeling isolated, con...

You only have one link on your Instagram account, so you have to make it count.  While you may be thinking it’s easy enough to just switch out your link in your Instagram bio, consider this…  What happens when someone new finds your Instagram page? What’s the very first thing they do?  They go to your Instagram page and scroll through your posts, of course! ...

Let’s face it, the holiday season is busy.  Whether you’re spending time with family, traveling, or just taking a break from your business…  Your work-life balance is tough to manage during the holiday travel season.  Even though it’s worth it, it always seems like a struggle to get through.    You get off a phone call with one of your leads who is ready to ...

We can all agree that 2020 and 2021 were truly something else. But - there is some good that came out of it.  More businesses have shifted their operations online, providing more employment opportunities… Allowing communication to be more efficient and effective… And extending their marketing reach!  With the dramatic ‘online business’ shift we’ve seen in th...

Can you remember back to the last time you went to a car dealership? What was that experience like for you? Chances are—it was an unenjoyable one. In fact, this survey states that “87% of American adults dislike something about the process of purchasing a vehicle at a traditional car dealership!” So why do you feel like you need to take a shower when yo...